City Councilman and candidate for Public Advocate, Eric Ulrich, and Seth Bornstein, Executive Director of gthe Queens Economic Development Corp, join Cheryl to discuss thw job of Public Advocate (next in line to the mayor). Bornstein talks about what new business owners need in a Public Advocate, in a city where starting a new business is a fairly monumental task, and where 20% of those businesses are likely to fail in their first year.