There’s no doubt that Florida is a vacation destination. 

Our economy is built around, and depends on, millions of visitors coming to the state and spending hard-earned dollars in Florida. 

In Tallahassee, Visit Florida is tasked with promoting the Sunshine State to the world, but it’s not just about visitors and tourism.

Are we getting a good return on investment? And how has the agency, not to mention Florida itself, done post-pandemic?


  • State Sen. Ed Hooper [R], District 21, Palm Harbor
  • Dana Young, President & CEO, Visit Florida / former State Representative (2010-2016) and State Senator (2016-2018)
  • Robert Agrusa, President & CEO, Central Florida Hotel & Lodging Association