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In Focus

A look at efforts by Visit Florida to continue to build tourism in Florida, and what the results have been after recovering from the COVID-19 global pandemic. (File Photo)

A look at efforts to continue to build tourism in Florida

By Allison Walker Orlando

PUBLISHED 11:30 AM ET Oct. 22, 2023 PUBLISHED 11:30 AM EDT Oct. 22, 2023

There’s no doubt that Florida is a vacation destination.

Our economy is built around, and depends on, millions of visitors coming to the state and spending hard-earned dollars in Florida.

In Tallahassee, Visit Florida is tasked with promoting the Sunshine State to the world, but it’s not just about visitors and tourism.

Are we getting a good return on investment? And how has the agency, not to mention Florida itself, done post-pandemic?

GUESTS:

State Sen. Ed Hooper [R], District 21, Palm Harbor
Dana Young, President & CEO, Visit Florida / former State Representative (2010-2016) and State Senator (2016-2018)
Robert Agrusa, President & CEO, Central Florida Hotel & Lodging Association

A look at efforts to continue to build tourism in Florida

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